Privacy policy
Last updated: September 3, 2026
Palette Culture (“we”, “us”, “our”) operates the website https://paletteculture.in and provides products and services through our online store. Our store is powered by Shopify.
This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, place an order, create an account, contact us, or otherwise use our services.
By using our website, you acknowledge that you have read and understood this Privacy Policy.
1. INFORMATION WE COLLECT
We may collect the following types of information when you interact with our store:
Contact Information
- Full name
- Email address
- Phone number
- Billing address
- Shipping address
Order and Transaction Information
- Products purchased
- Order details
- Order value
- Payment status
- Shipping and delivery information
- Return, refund, exchange, and cancellation information
Payment Information
Payments are processed through third-party payment service providers. We may receive information such as payment status, transaction reference, and payment-related details required to process or verify your order.
We do not store your complete debit card, credit card, UPI, or banking credentials on our website.
Account Information
If you create a customer account, we may collect your name, email address, phone number, saved addresses, order history, and other information associated with your account.
Communications
If you contact us, we may collect the information you provide, including your name, email address, phone number, and the contents of your communication.
Device and Website Usage Information
When you visit our website, certain information may be collected automatically, including:
- IP address
- Browser type
- Device type
- Operating system
- Pages viewed
- Website interactions
- Referring pages
- Approximate location information
- Other technical or usage information
Cookies and similar technologies may also be used to operate, secure, and improve our website.
2. HOW WE USE YOUR INFORMATION
We may use your personal information to:
- Process and fulfill your orders
- Process payments and refunds
- Arrange shipping and delivery
- Provide order confirmations, shipping updates, and other service communications
- Manage returns, exchanges, and cancellations
- Provide customer support
- Create and manage customer accounts
- Maintain and improve our website and services
- Understand how customers use our website
- Prevent fraud, abuse, and unauthorized transactions
- Maintain website and payment security
- Maintain business, tax, accounting, and transaction records
- Comply with applicable laws, regulations, legal processes, and government requests
- Send marketing communications where you have provided the appropriate permission or where otherwise permitted by applicable law
3. MARKETING COMMUNICATIONS
Where applicable, we may send promotional emails or other marketing communications if you have opted in or where permitted by applicable law.
You can unsubscribe from marketing emails at any time by using the unsubscribe option included in the communication or by contacting us.
Choosing not to receive marketing communications will not affect your ability to place orders or use our services.
4. COOKIES
We and our service providers may use cookies and similar technologies to operate the website, remember preferences, understand website usage, maintain security, and improve your shopping experience.
Some cookies may be placed by Shopify or other service providers that support our website.
You can manage certain cookie settings through your browser or device settings. Disabling certain cookies may affect some website functionality.
5. HOW WE SHARE YOUR INFORMATION
We may share personal information with service providers and other parties when reasonably necessary to operate our business and provide our services.
These may include:
Shopify
Our online store is powered by Shopify. Shopify provides hosting, ecommerce infrastructure, checkout, customer account functionality, security, and other services required to operate our store.
Payment Service Providers
We use third-party payment providers, including Razorpay or other payment providers that may be enabled on our store, to process payments and related transactions.
Shipping and Logistics Providers
We may share relevant customer and order information with Logistics partner, courier companies, delivery partners, and other logistics providers to fulfill and deliver orders.
Technology and Service Providers
We may use third-party providers for services such as website technology, hosting, analytics, security, customer support, communications, and other business operations.
Professional Advisers
We may share information with professional advisers such as accountants, auditors, lawyers, or other advisers where reasonably necessary.
Government and Legal Authorities
We may disclose information where required to comply with applicable laws, regulations, legal processes, court orders, or lawful government requests, or where necessary to protect our rights, customers, or business.
Business Transactions
If our business is involved in a merger, acquisition, restructuring, sale of assets, or similar transaction, personal information may be transferred as part of that transaction, subject to applicable law.
6. SHOPIFY
Our store is hosted and powered by Shopify. Shopify may collect and process information about your use of our store in accordance with its own privacy policies and terms.
Shopify may process information in countries outside India. Information processed through Shopify and our other service providers may therefore be transferred, stored, or processed outside India.
7. PAYMENT INFORMATION
Payments made through our website may be processed by third-party payment service providers such as Razorpay.
We do not intentionally collect or store complete payment credentials such as your full card number, card security code, UPI PIN, internet banking password, or banking login credentials.
Payment providers may independently collect and process payment information according to their own privacy policies and security practices.
8. SHIPPING AND DELIVERY INFORMATION
To deliver your order, we may provide relevant information such as your name, phone number, shipping address, order details, and other necessary information to iThink Logistics and the courier or delivery partner responsible for your shipment.
This information is used only as reasonably necessary to process and deliver your order and provide related shipping services.
9. DATA SECURITY
We take reasonable measures to protect personal information against unauthorized access, misuse, loss, alteration, or disclosure.
However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
10. DATA RETENTION
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, maintain transaction and business records, resolve disputes, prevent fraud, comply with tax and accounting requirements, and comply with applicable laws.
When personal information is no longer required, we may delete, anonymize, or otherwise securely dispose of it, subject to applicable legal and business requirements.
11. YOUR PRIVACY RIGHTS
Depending on applicable law, you may have rights relating to your personal information, including the right to:
- Request access to personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of personal information where applicable
- Withdraw consent where processing is based on consent
- Opt out of marketing communications
- Raise a privacy-related complaint or request
We may need to verify your identity before responding to certain requests.
To exercise your privacy rights, please contact us using the details provided below.
12. CHILDREN'S PRIVACY
Our website is not intended to knowingly collect personal information directly from children where prohibited by applicable law.
If you believe that a child has provided us with personal information in circumstances where such collection is not permitted, please contact us so that we can review and take appropriate action.
13. INTERNATIONAL DATA TRANSFERS
Some of our service providers, including Shopify and other technology, payment, analytics, or logistics providers, may process information outside India.
Where personal information is transferred or processed outside India, we take reasonable steps to use service providers and arrangements that are appropriate for the services they provide and applicable legal requirements.
14. THIRD-PARTY WEBSITES
Our website may contain links to websites, applications, payment services, social media platforms, or other third-party services.
We are not responsible for the privacy practices, security, or content of third-party websites or services.
We encourage you to review the privacy policies of third-party services before providing them with personal information.
15. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology, or applicable legal requirements.
When we make changes, we will update the “Last updated” date at the beginning of this Privacy Policy.
16. CONTACT US
If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, you can contact us on:
Instagram: paletteculture.in